Tesla's $10 Trillion Bet in 10 Years
Full Self-Driving went from an $8,000 one-time purchase to a $99-a-month rental nobody can buy outright anymore, after peaking at $15,000, years of marketing that didn't hold up, and now enough real driverless miles on Austin's streets that Wall Street is arguing Tesla's self-driving network could be worth more than its cars. That's not a footnote. It's the same subscription move software, gaming and Amazon Prime made before it, this time paired with a technology that finally started working.
Everything this piece is built on.
- Tesla increases FSD beta cost to $15,000 in North AmericaTECHCRUNCH
- Tesla FSD Cost and Price Increase HistoryNOT A TESLA APP
- Tesla FSD Price: $99/Month in the U.S. in 2026CARCODY
- Tesla FSD Subscription Price Hikes Loom as Autopilot Gets AxedDRIVE NEWS NETWORK
- Elon Musk's biggest lie: Tesla vehicles are now appreciating assetsELECTREK
- Tesla vehicles are now 'appreciating assets' due to self-driving capability, says Elon MuskELECTREK
- Elon Musk says Tesla ending Models S and X production, converting Fremont factory lines to make Optimus robotsCNBC
- Tesla confirms Model S and Model X production is over, only ~600 leftELECTREK
- Adobe heralds subscription-only future for Photoshop and Creative SuiteDPREVIEW
- Autodesk Ends Perpetual Licenses, Introduces Industry Software Subscription PackagesENGINEERING NEWS-RECORD
- Take-Two Interactive Software FY2023 Q2 earnings release (SEC Form 8-K)SEC EDGAR / TAKE-TWO INTERACTIVE
- GTA Online Leak Reveals $5 Billion In Revenue, Shocking Spending HabitsROCKSTARINTEL
- In-App Purchases: statistics and trendsBUSINESS OF APPS
- Amazon increases the price of Prime nearly 17% to $139 per yearCNBC
- Winning the Self-Storage Pricing Game: Tips for Setting Street Rates and Raising Rent on Existing TenantsINSIDE SELF-STORAGE
- Tested: Tesla FSD Is Evolving Into A De Facto RobotaxiFORBES
- Tesla 'Robotaxi' status check: 8 months in, 19% availability, and all of Musk's promises are missingELECTREK
- Tesla Robotaxi Covers Entire Austin Metro: 245 Square Miles, About 20 Driverless CarsTECH TIMES
- Tesla Robotaxi Expands to 7 US Cities in 2026: Dallas, Miami, Las Vegas & MoreTESERY
- Tesla's Robotaxi service has had 14 crashes in Austin since taking to streets last yearYAHOO / BLOOMBERG